Lollipop Bakery

May 2009 / Branding / Packaging / Web design

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I was asked to create the complete branding of The Lollipop Bakery, a cupcake bakery to be based in Beijing, including the brand identity, website and packaging, right down to suggesting shapes which could decorate the cakes. The bakery was to retain links with it's London origin, and sell to both expats and Beijing locals.

Photography was provided by the fantastic Carlos Lumiere.
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The branding is primarily visual, intended to cross the language barrier. The logo resembles both a cupcake and a lollipop, and incorporating flower and heart motifs. Elements from the mark can be cut from coloured icing and placed atop the cakes, creating a key to the flavours on offer.

The website uses a simple text block over an image which fills the browser window, forming a slide-show featuring the many cake flavours on offer.